How To Advertise on Facebook in 2024: A Comprehensive Guide

Marketing Hunger
7 min readAug 15, 2024

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How To Advertise on Facebook in 2024: A Comprehensive Guide

Facebook has over1 2.93 billion users every month. It’s a giant in social media advertising. As a business owner or marketer, you can’t ignore its huge potential. Facebook ads can increase your site traffic, help with lead generation, and boost your Facebook page’s organic reach12.
About 66% of small businesses in the U.S. use Facebook for ads, and2 67% of users visit the site every day. Facebook ads are also one of the cheapest ways to reach people, making them great for businesses2.
This guide is for both experienced and new Facebook advertisers. It will show you how to use Facebook ads well in 2024 and beyond.
https://www.youtube.com/watch?v=cqNsMJPoM7c
Key Takeaways
— Facebook has over 2.93 billion monthly active users, providing a massive audience for advertisers.
— Facebook ads can be highly targeted based on demographics, interests, and online behavior.
— Facebook offers a wide range of ad formats, including image, video, and carousel ads.
Facebook advertising can be a cost-effective way to reach potential customers, especially for small and medium-sized businesses.
— Leveraging Facebook’s advanced targeting capabilities can help you reach your ideal audience and maximize your advertising ROI.

Why Advertise on Facebook in 2024?

Facebook has over 3 billion users every month as of 20233. This makes it a great place for businesses to reach lots of people. In the U.S., 66% of small businesses use Facebook for ads3. Plus, 67% of users visit Facebook every day3, showing it’s a key spot for businesses big and small.
Reach a Massive Audience
Facebook’s huge user base means businesses can easily connect with their target audience. The platform’s targeting tools help businesses hit their ideal customers right on the mark. This makes their ads more effective.
Cost-Effective Advertising
Facebook ads are also budget-friendly, with an average cost-per-click of $1.683 and a cost-per-1,000-impressions of $5.61 in 20233. This is cheaper than some other platforms like TikTok and Snapchat. TikTok costs about $10 per 1,000 impressions and $1 per click3. Snapchat is even more affordable, with a cost of $3.03 per 1,000 impressions3.
Advanced Targeting Capabilities
Facebook lets businesses target their ads with precision. They can focus on demographics, interests, and behaviors4. This means businesses can spend their ad budget wisely and get better results.
Facebook stands out in 2024 for its huge audience, affordable ads, and precise targeting. These features make it a top choice for businesses looking to grow34.

Facebook Advertising Basics

Facebook ads are a key tool for businesses to reach a huge audience on the biggest social media site5. With over 3 billion users every month, Facebook is the top social network5. Using Facebook marketing can boost conversion rates by about 9.21%, and5 over 62% of U.S. social buyers use Facebook often.
What are Facebook Ads?
Facebook ads are a form of pay-per-click (PPC) ads that let businesses target users by their location, age, interests, and actions6. The average cost to show an ad to 1000 people (CPM) is $5.61, with tech and consulting sectors paying more than food and manufacturing6. The average cost per click (CPC) was $1.72 in 2023, with different sectors having varying costs6.
How Facebook Ads Work
Businesses set up Facebook ad campaigns in Meta Ads Manager, choosing from ad types like images, videos, and carousels5. Facebook supports ads in four formats: images, video, carousel, and collections5. Advertisers set their targeting, budget, and bid, and Facebook shows the ads to the right users5. Facebook’s analytics help segment the market by geographic, demographic, and behavioral factors.
Facebook keeps improving its ad targeting, using data from Instagram and other Meta products to find specific users6. TikTok costs more with a CPM of $10, making it competitive for ads6. Instagram ads are also pricey, with an average CPM of $8.506. Facebook is still the biggest social media site, with around 3 million daily users in 20246.
Facebook charges advertisers for every 1000 views their ads get6. The average cost per action (CPA) across all industries is $18.686. Education has a lower CPA at $7.85, while tech has a higher cost at $55.216. Facebook’s Ads Manager offers detailed analytics to help improve ad strategies5.
7 41% of US retailers see the highest return on Facebook Ads7. The average conversion rate is 8.25%7. 90% of marketing agencies find Facebook newsfeed ads most effective7. 85% of small businesses agree, and Instagram Feed and Stories ads also work well7.
To advertise on Facebook, businesses need a Meta Business Account and ad account5. Creating a Facebook Business Page involves adding info and designing its look5. To make a Facebook Ad Account, link your Page to Meta Business Suite and create a new ad account5.
“Facebook ads offer diverse ad formats, from video ads to shoppable posts, catering to various marketing goals and audience preferences.”

Setting Up Your Facebook Ads Account

To advertise on Facebook, start by setting up your facebook ads manager, fb ads manager, or meta ads manager account. You’ll need to create a Meta Business Suite account. This is where you manage your facebook business ads and other social media marketing.
Create a Meta Business Suite Account
First, create a Meta Business Suite account. This tool helps you manage your business on Facebook, Instagram, and the Audience Network8. You can schedule posts, check insights, reply to messages, and more. It makes your facebook marketing easier.
Connect Your Facebook Business Page
After setting up your Meta Business Suite account, connect your facebook business page to it. You can’t run ads without a business page9. This connection gives you access to ad features, analytics, and team collaboration on social media advertising campaigns.
By setting up your facebook ads manager and connecting your business page, you’re ready to use Facebook advertising. This helps you reach your target audience and meet your marketing goals89.

Types of Facebook Ads in 2024

Facebook is a top social media site with many ad formats for businesses. You can show off products, tell stories, or grab your audience’s attention. Facebook’s ads help you meet your marketing goals10.
Image Ads
Image ads are the main type of ad on Facebook. They have a single eye-catching image, ad copy, and a call-to-action. These ads work well for showing products, promoting deals, or boosting brand awareness. They’re simple yet versatile, making them a favorite for many10.
Video Ads
Facebook’s video ads let businesses share stories, show products, or highlight customer testimonials. Videos help advertisers create engaging experiences that grab their audience’s attention10. People spend almost half their app time watching videos on Facebook11. This makes video ads a key way to connect with customers.
Stories Ads
Stories ads use the popular Stories format on social media. They blend into users’ Facebook and Instagram Stories. These ads are full-screen and vertical, fitting right into the Stories flow. They help businesses share real, engaging content with their audience11.
Facebook keeps adding new ad types to help businesses. You can use carousel ads, collection ads, augmented reality ads, and Messenger ads. Facebook gives advertisers many tools to reach and engage with their audience1011.
https://www.youtube.com/watch?v=RYo1ylDPKvc
“With over 2 billion active users worldwide, Facebook is a key place for businesses to advertise. Its targeting and ad variety help advertisers make campaigns that speak to their audience and get results.”

How To Advertise on Facebook in 2024

Facebook is still a top choice for ads in 2024, offering a huge audience and precise targeting. To advertise well on Facebook this year, follow these steps:
— Set up a Meta Business Suite account to manage your Facebook ads12.
— Link your Facebook business page to your Meta Business Suite account for a unified brand presence12.
— Decide what you want to achieve with your ads, like increasing brand awareness or driving sales13.
— Use Facebook’s targeting to find your perfect audience by their interests, behaviors, and more1312.
— Plan your ad budget and schedule, thinking about your audience and where you want your ads to show12.
— Create ads that grab attention with great visuals and compelling text13.
— Use a social media scheduler to make managing your Facebook ads easier and keep them running smoothly12.
— Keep an eye on how your ads are doing with Facebook’s analytics, and use the data to make them better13.
By taking these steps and using the latest Facebook ad tools, you can reach and connect with your audience well. This will help your business succeed in 20241312.

Facebook Advertising

For successful Facebook ads in 2024, be strategic and data-driven. Know your audience and the latest Facebook features and best practices1312.
Facebook Advertising Metrics
2024 Statistics
Monthly Active Users
2.8 billion13
Daily Active Users
1.9 billion12
Estimated Target Audience
2.249 billion12
Facebook Ad Spend Forecast
$187.35 billion by 202512
Keep up with the latest in Facebook ads to make your campaigns more effective. This will help you meet your business goals in 20241312.
“Facebook advertising lets businesses reach a huge, targeted audience. This helps them get results and meet their marketing goals.”

Defining Your Facebook Advertising Goals

Before starting your facebook advertising journey, it’s key to set clear marketing goals. Facebook ads can help you reach many goals, like boosting brand awareness, increasing website traffic, or even driving sales14.
Facebook has many campaign objectives to pick from, like making people aware of your brand, getting more traffic, or generating leads15. Picking the right objectives for your business is crucial for your facebook marketing success14.
— Increase brand awareness and reach new audiences
— Drive targeted traffic to your website or landing pages
— Generate qualified leads for your sales team
— Boost online and in-store sales through effective conversion campaigns
Setting clear facebook advertising goals helps you make better ads, use your budget well, and track your success better14. This step is vital for a strong social media advertising plan on Facebook15.
https://www.youtube.com/watch?v=ZiidV7nzUbs
“The key to successful Facebook advertising is aligning your campaign objectives with your overall business goals.”
Facebook Ad Campaign Objective
Key Metrics to Track
Brand Awareness
Reach, Impressions, Video Views
Traffic
Link Clicks, Website Visits
Engagement
Reactions, Comments, Shares
Lead Generation
Form Fills, Lead Quality
Conversions
Purchases, Registrations, Add-to-Carts
Aligning your facebook advertising goals with your business aims helps you run more focused and successful campaigns14.

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